Creating opportunities through times of uncertainty
The owner of a Day Care Services business noticed the impact COVID-19 was having on a number of child care centres during lockdown. She engaged with us to understand how she could take advantage of the market and scale her existing business through innovation.
We ran a Design Thinking program to help her to understand in depth, the industry and its customers. Though a number of workshops we were able to establish the problem the industry is facing and develop three innovative ideas that met the needs of the Child Care industry.
In order to choose from the three prototype concepts, the client wanted to have them evaluated. We conducted a feasibility study, the output of which highlighted that two out of the three options were financially viable. The client wanted to pursue both, but her exisiting business was not prepared to scale.
Rather than jumping straight into two new business models, we decided to first lay the foundations of scale for the existing business, this involved an automation project to implement a CRM and website based technology platform. Setting these foundations would engage and organise her current audience and prepare her business for scaling.